Support the launch of Foster’s Shandy, creating noise in the consumer space – and generate earned coverage across broadcast, online and print media verticals.
We created talkability for the launch by tapping into the trends of nostalgia – helping us reach an audience who will be familiar with drinking shandy, as well as younger consumers who are discovering pre-loved trends for the first time.
We combined consumer research and a third-party spokesperson to craft narratives that created conversations around celebrating trends that people would love to see come back (or not) and the power of food & drink when it comes to memory and nostalgia – making sure to position Foster’s Proper Shandy as a beverage that caters perfectly to this consumer demand.
