Raise awareness of Franco Manca’s newest restaurant launch in Plymouth. Drive engagement with the local community and establish Franco Manca as the go-to pizza restaurant in the city.
Using the city’s maritime history as a hook, we conducted a ‘treasure hunt’ across Plymouth, hiding pizza tokens that, when discovered, could be redeemed for a free meal. We captured a series of fun and engaging imagery of where the tokens were hidden around the city as a teaser for consumers, and setup an exclusive with local title Plymouth Live to tell the story.
To create further buzz, we also hosted an opening night dinner party for local influencers, journalists and businesses. This gave us the chance to showcase the new restaurant and the delicious food, in exchange for content – both social and editorial.
